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Image by Adrian Pelletier

driving strategic evolution for nearly 20 years

& sought-after by the world's largest brands to build strategies, teams and solutions in new & ambiguous spaces

a bit more about me...

From my time at NIKE, where I championed evolution and helped to develop + launch new experiences and integrations that revolutionized the business - to my work at APPLE, where I was recruited to build teams and strategies for innovative and omni-integrated products and experiences powering over 270K retail footprints globally + the shopping ecosystem - I’ve become an expert at navigating ambiguity and white-space.

I started my career in the agency world, developing brands, campaigns and strategies for a wide range of top CPG clients (including P&G and MillerCoors). My experience working with a diverse set of brands has given me a unique perspective on the challenges and opportunities of an evolving industry, as well as that of shopper and retail Marketing overall - and has taught me the importance of staying ahead of emerging trends and technologies, providing unparalleled service, and driving influence and alignment.

Most recently, I was able to merge my love of navigating future-state strategies with the challenge of creating tech-based business vision and planning by heading up Innovation at
NEIMAN MARCUS GROUP. I partnered with and influenced C-Level and Board Leaders around acquisitions, partner opportunities, and long-term mission to position ourselves as the leader within luxury retail. I illuminated insights fueling actionable priorities, planned integration and pilot needs within existing cross-functional channels of work, and re-positioned the importance and use-of a truly omni view of the shopper journey to prioritize key initiatives across the organization.

with deep understanding of the interplay between brand, marketing, tech, people and culture,
I now bring my experience to a practice aimed at helping businesses achieve their own goals.

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